TimeSet Inc.

TimeSet, Inc. is devoted to creating a brighter future for humanity through global media by sharing of images, communications, events, activities, adventures, and geotagged data so as to engage with its users and vendors through the global media experience to enable billions of people worldwide to enjoy more of what life has to offer. Business Summary: TimeSet, Inc. is a consumer social media services company that is geared towards providing users with a collaborative space to network and form communities pertaining to broad and specialized interests. Through its “App”, TimeSet, Inc. provides a social media platform for its users whose imaginations can take them to new places for adventure and discovery, anywhere in the world in place and time, at any time, because they can. The “App” provides, “A world of experiences at your fingertips.” Management Team: The Founders, Leo and Erkan, operated a successful product design and engineering firm that provided services spanning the entire product development process. Eric is a former chief financial officer and is now the co-managing attorney of a multistate law firm specializing in business law and litigation. Gurkan is an electrical engineer that has worked for years with the Founders managing various projects. Christine is currently a marketing professor who has developed brand equity management projects for Fortune 50 companies, while Kevin brings his considerable experience in P&G’s marketing department. Customer Problem: People around the world are constantly seeking regular and frequent connection and experiences with users and vendors worldwide for satisfying interaction that they never really anticipate, but always take great pleasure in. The users’ discoveries are enhanced by those of their friends and others in the community, including their sharing of transformations of intentions into reality through attainment of items on their individual bucket list that are shared in a way that makes the world a place more open and connected. Products/Services: TimeSet, Inc.’s main product is an “App” that serves as the human community in time and place for the users to connect and share experiences, which becomes the “place to go” for adventure and discovery. Fee based services will include advertising of future events that are geospecific or subject specific to attract users to such activities, sale of user data, and acting as a facilitator in the sale of third party services and products. Target Market: The target market is in segments delineated by shared interests that can be further defined into demographic, psychographic, geographic, cultural, professional, and experience based groups. Each generation is also seeking human connection and stories to share for different reasons, such as millennials are creating a wish list for life, gen-xers are searching for what they want to remember, and boomers and beyond are completing objectives before reaching life’s finish line. Thus, the target market varies based on two consumer vectors – discovery and accomplishment – that vary by individual and segments. Customers: The target customer is one seeking new places for adventure and discovery, whether for one’s bucket list, to share with others, or to connect through the global media experience worldwide in real time. TimeSet, Inc. is also seeking out customers who want to create on-line communities through the “App” based on shared interests. Sales/Marketing Strategy: TimeSet, Inc.’s primary marketing strategy is to undertake activities that foster communities of interest that builds the TimeSet brand through the use of integrated brand promotion, which will include “seeding” by press releases, assemble third party endorsements, conducting “guerilla” marketing, managing press relations, and monitoring brand impact on market events. These activities will initially be conducted by a professional “viral” agency known for alternative media, with the primary focus being to raise awareness and prompt self-discovery by users of the TimeSet brand. Business Model: TimeSet, Inc. has an asymmetric business model. The “App” provides individuals with the ability to connect to other individuals along a defined common interest (professional, hobby, romance). This social networking service provides opportunities for contextual advertising and subscriptions for premium service. We will also incorporate an infomediary model that will collect data about the users and their interests such that the information is carefully analyzed and used to target marketing campaigns. Such user data and other information may be sold to third parties. There is also an opportunity to facilitate transactions between buyers and sellers by providing comprehensive information and ancillary services without being involved in the exchange (e.g., travel or event fulfillment). Competitors: There is considerable competition in this market segment. Facebook is focused on virtual relations, Instagram is about visual inspiration, and twitter is based on short-hand communication. However, none of these products have all the features of the “App.” Competitive Advantage: The “App” is about personal discovery and global adventures that is geo and time specific, which is either limited or non-existent in its competitors. A unique feature of the “App” is the bucket list that allows users to share geographic experience and life adventures with the world. Future additions to the “App” will allow events to be placed in time either contemporaneously or in the future, so as to drive users to such activities on a flat fee or user-based basis. The “App” is also flexible enough to serve any user community.